My Blog.

Itching to know what’s on my mind about content marketing, PR, social media, blogging or even goings-on in Austin? Then you’ll want to check out my blog. Because what’s on my mind just might something that should be on your mind. Oh, and if you like what you read, please share it on social media and come back for more!

September 2020

26% of Americans Would Rather Visit the Dentist Than Create a Budget

September 22nd, 2020|Categories: Personal finance|

As the coronavirus pandemic continues to assault the economy, nearly two-thirds (65%) of Americans fear not having enough money for the future, a new survey shows. Conducted by Jayhawk Media, a media company that produces content about personal finance and other subjects and publishes tips about money management via the Monday’s Money Medicine newsletter, the survey found that the average American’s emergency fund totals just $2,299. “The finding about the fear of not having enough money for the future and other results of this survey indicate that now is as good a time as ever for Americans to ensure they’re [...]

Austin shoots to No. 1 on list of world’s best cities for freelancers

September 13th, 2020|Categories: Freelancing|Tags: , |

If you were asked what the freelancing capital of the world is, what would your guess be? New York City? San Francisco? London? According to a ranking from Carphone Warehouse, a London-based retailer of mobile phones, the answer is … Austin, Texas (where I’ve lived since 1999). Austin sits atop the company’s list of the world’s best cities for freelancers. Interestingly, no other place in the U.S. appears in the 30-city ranking. To create the ranking, Carphone Warehouse examined 10 metrics: Employment rate Monthly pay Number of coworking spaces Dissatisfaction with commuting Internet speed Cost of living Monthly rent Quality of health [...]

February 2018

Are you guilty of not measuring the performance of your content?

February 27th, 2018|Categories: Content marketing|Tags: |

Can you imagine hiring a sales rep and not measuring his or her performance? If you don’t, how do you know whether the sales rep is succeeding or failing? The same reliance on measurement should be applied to content marketing. But, sadly, that’s not always the case. Some marketers don’t measure up A new survey by Skyword, a provider of content marketing software and services, found that 18 percent of marketers don’t measure a single thing about the content they produce and publish. Not traffic. Not engagement. Not conversions. Nothing. (Full disclosure: I’ve done freelance work for clients of Skyword.) [...]

Survey suggests your brand is suffering from crappy content

February 19th, 2018|Categories: Content marketing|Tags: , |

Anyone who knows me has heard me rant about crappy content online. Awful content — blog posts, infographics, videos and so forth — can damage or destroy a brand’s reputation. Unfortunately, crappy content keeps swirling around the internet, like the space junk that floats around our planet. For some brands, the culprit is cheaply produced content. For others, it’s a lack of a cohesive strategy (or any strategy at all) for creating and delivering digital content. The survey says … Everyone has his or her own perception of what constitutes “crappy” content. But a new survey from software company Adobe [...]

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