My Blog.

Itching to know what’s on my mind about content marketing, PR, social media, blogging or even goings-on in Austin? Then you’ll want to check out my blog. Because what’s on my mind just might something that should be on your mind. Oh, and if you like what you read, please share it on social media and come back for more!

February 2018

Are you guilty of not measuring the performance of your content?

February 27th, 2018|Categories: Content marketing|Tags: |

Can you imagine hiring a sales rep and not measuring his or her performance? If you don’t, how do you know whether the sales rep is succeeding or failing? The same reliance on measurement should be applied to content marketing. But, sadly, that’s not always the case. Some marketers don’t measure up A new survey by Skyword, a provider of content marketing software and services, found that 18 percent of marketers don’t measure a single thing about the content they produce and publish. Not traffic. Not engagement. Not conversions. Nothing. (Full disclosure: I’ve done freelance work for clients of Skyword.) [...]

Survey suggests your brand is suffering from crappy content

February 19th, 2018|Categories: Content marketing|Tags: , |

Anyone who knows me has heard me rant about crappy content online. Awful content — blog posts, infographics, videos and so forth — can damage or destroy a brand’s reputation. Unfortunately, crappy content keeps swirling around the internet, like the space junk that floats around our planet. For some brands, the culprit is cheaply produced content. For others, it’s a lack of a cohesive strategy (or any strategy at all) for creating and delivering digital content. The survey says … Everyone has his or her own perception of what constitutes “crappy” content. But a new survey from software company Adobe [...]

Where’s the beef? Right here in this well-done press release

February 8th, 2018|Categories: PR|Tags: , |

We’ve likely all seen the yearly press release from airports: Our passenger traffic went up 6 percent last year. Our passenger traffic last year set a record. Blah, blah, blah. No one can blame the airports for putting out these press releases. After all, folks do want to know whether airport traffic is taking off … or not. So, it was a pleasure to see a fresh take on the annual ritual of traffic statistics being cranked out by the airport. Sure, Austin-Bergstrom International Airport did issue a press release touting the fact that passenger traffic was up 11.5 percent [...]

4 examples of great content marketing

February 7th, 2018|Categories: Content marketing|

For 20 years — hard to believe it was 20 years — I was a reporter and editor at four newspapers, most recently at the Austin Business Journal. It never dawned on me that I would ever not be working at a newspaper. Yet here I am, 12 years after leaving the newspaper business, not working at a newspaper. It was a bittersweet departure from an industry I loved (and still respect) so much. But I don’t wistfully look back at that time. Why? I’m still a storyteller, just in a different context. Today, I promote myself and think of [...]