Dentist working on a patient

26% of Americans Would Rather Visit the Dentist Than Create a Budget

As the coronavirus pandemic continues to assault the economy, nearly two-thirds (65%) of Americans fear not having enough money for the future, a new survey shows. Conducted by Jayhawk Media, a media company that produces content about personal finance and other subjects and publishes tips about money management via the Monday’s Money Medicine newsletter, the …

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ATX sign

Austin shoots to No. 1 on list of world’s best cities for freelancers

If you were asked what the freelancing capital of the world is, what would your guess be? New York City? San Francisco? London? According to a ranking from Carphone Warehouse, a London-based retailer of mobile phones, the answer is … Austin, Texas (where I’ve lived since 1999). Austin sits atop the company’s list of the world’s best …

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Are you guilty of not measuring the performance of your content?

Can you imagine hiring a sales rep and not measuring his or her performance? If you don’t, how do you know whether the sales rep is succeeding or failing? The same reliance on measurement should be applied to content marketing. But, sadly, that’s not always the case. Some marketers don’t measure up A new survey …

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pooping bulldog

Survey suggests your brand is suffering from crappy content

Anyone who knows me has heard me rant about crappy content online. Awful content — blog posts, infographics, videos and so forth — can damage or destroy a brand’s reputation. Unfortunately, crappy content keeps swirling around the internet, like the space junk that floats around our planet. For some brands, the culprit is cheaply produced …

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