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Where’s the beef? Right here in this well-done press release

We’ve likely all seen the yearly press release from airports: Our passenger traffic went up 6 percent last year. Our passenger traffic last year set a record. Blah, blah, blah. No one can blame the airports for putting out these press releases. After all, folks do want to know whether airport traffic is taking off

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4 examples of great content marketing

For 20 years — hard to believe it was 20 years — I was a reporter and editor at four newspapers, most recently at the Austin Business Journal. It never dawned on me that I would ever not be working at a newspaper. Yet here I am, 12 years after leaving the newspaper business, not

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4 examples of great content marketing

For 20 years — hard to believe it was 20 years — I was a reporter and editor at four newspapers, most recently at the Austin Business Journal. It never dawned on me that I would ever not be working at a newspaper. Yet here I am, 12 years after leaving the newspaper business, not

Read More »

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