Content marketing

Are you guilty of not measuring the performance of your content?

Can you imagine hiring a sales rep and not measuring his or her performance? If you don’t, how do you know whether the sales rep is succeeding or failing? The same reliance on measurement should be applied to content marketing. But, sadly, that’s not always the case. Some marketers don’t measure up A new survey …

Are you guilty of not measuring the performance of your content? Read More »

pooping bulldog

Survey suggests your brand is suffering from crappy content

Anyone who knows me has heard me rant about crappy content online. Awful content — blog posts, infographics, videos and so forth — can damage or destroy a brand’s reputation. Unfortunately, crappy content keeps swirling around the internet, like the space junk that floats around our planet. For some brands, the culprit is cheaply produced …

Survey suggests your brand is suffering from crappy content Read More »

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