Ugh! You’re tasked with producing top-notch content as part of your brand’s content marketing. Maybe it’s blog posts or videos or social media posts, or a mix of content types. Whatever kind of content you’re dealing with, the job of generating content can feel daunting. It doesn’t have to be daunting, though. In fact, content …
Do you have imposter syndrome? At one time or another, you’ve probably experienced it. I certainly have. Most recently, imposter syndrome visited me — or haunted me? — when I released my first book, The Stripped-Down Guide to Content Marketing, in November 2022. It’s not that I doubted my writing talents; I’ve been a professional writer for …
Can you imagine hiring a sales rep and not measuring his or her performance? If you don’t, how do you know whether the sales rep is succeeding or failing? The same reliance on measurement should be applied to content marketing. But, sadly, that’s not always the case. Some marketers don’t measure up A new survey …
Are you guilty of not measuring the performance of your content? Read More »
Anyone who knows me has heard me rant about crappy content online. Awful content — blog posts, infographics, videos and so forth — can damage or destroy a brand’s reputation. Unfortunately, crappy content keeps swirling around the internet, like the space junk that floats around our planet. For some brands, the culprit is cheaply produced …
Survey suggests your brand is suffering from crappy content Read More »
