INFORM. ENGAGE. COMPEL.

Uncover the words & strategies that drive your success

Press Or Media?

Content writing & strategy

Inspired by difference

Are you content with your company’s content?

If not, you need John Egan on your team as Your Content Champion. He’s got a wealth of experience in developing content that’s a perfect fit for businesses in sectors as diverse as insurance, personal finance, commercial real estate, self-storage, and health and wellness.

Over 20 Years of Experience

Building content that drives success since 2010. Reveling in the power of words even longer.

Creating Content That Performs

Brands like Forbes, Experian and The Balance turn to me for high-quality content that performs.

As Published In

AREAS OF EXPErtISe

Ways We Can Work Together

Content Marketing Strategy

Puzzled by how to put together the pieces of your content marketing strategy? I’ve developed successful content marketing strategies for three companies, and I can do the same for you.

Writing

In today’s fast-paced online world, great writing matters. Dozens of media outlets and other clients have put their faith in my word wizardry. Will you join them?

Editing

Sometimes it takes an outside set of sharp eyes to carefully and capably recraft blog posts and other content. Let me be that set of trusted eyes for you.

Blog Content

Whether the topic is commercial real estate or e-commerce, I am well equipped to produce concise, precise and engaging blog content that’ll keep your readers coming back for more.

White Papers

Enlist my researching and writing prowess to put together top-notch white papers and e-books that’ll extend your organization’s thought leadership — and help generate solid leads.

Case Studies

If you’re in need of an exceptional case study, I’m on the case with my well-honed interviewing, storytelling, writing and editing skills.

Public Relations

From press releases to pitching, I’ve got the media savvy that can put your organization in the spotlight.

John's Experience

A Brief RunDown

A Background in Journalism

Fresh out of journalism school at the University of Kansas, I worked for a small-ish daily newspaper in Jefferson City, the state capital of Missouri. That experience helped put me at ease with comprehending complicated subjects, interviewing high-profile people and digging for details.

With an editor's eye

After my short stint in Jefferson City I moved to the “big city” — St. Louis. There, I worked as a copy editor for a daily newspaper and the St. Louis Business Journal. In those two positions, I honed my copy-editing skills

And a strategic approach

The copy-editing job at the St. Louis Business Journal was the launchpad for my next two positions — managing editor and editor of the Austin Business Journal. For almost seven years, I helped direct the editorial strategy there.

I Made The Big Leap

Armed with all of that journalism know-how, I then set off on two tracks: freelance writing and content marketing. On any given day, you’ll find me developing an e-book about finances for newlyweds, putting together a blog post about data centers, drafting a press release about a multimillion-dollar business deal, researching the latest diet trends or quizzing a CEO.

A Quick Look At My Work

I Can't Wait For You To

GET ACCESS TO MY BOOK ON CONTENT MARKETING

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Great Writing Matters

What Clients Say

John has an unstoppable instinct for a good story and a keen sense for the audience he’s targeting. And you don’t get to his level and experience and be in this much demand without delivering on all the other things that matter: strong attention to detail, effortless writing style, unbeatable work ethic, and a high capacity for receiving and implementing feedback. In short, you should work with John because he’ll always put in his best and deliver exceptional work.
Korrena Bailie
former senior manager of editorial, Credit Karma
John’s stories are well sourced, always have great quotes and require little editing — all of which makes my job easier. He also spots trending stories and pitches his own ideas. That hustle and passion about a particular topic result in better stories and blog posts for readers.
Jeff Herman,
former managing editor, CreditCards.com