About John Egan

Content Writer. Strategist. Author.

Over 20 Years of Experience

Building content that drives success since 2010. Reveling in the power of words even longer.

Creating High Performing Content

That regularly ranks in Google and drives organic traffic to my clients sites.

For top brands

Brands like Forbes, Experian and The Balance turn to me for high-quality content that performs.

Hello and welcome to my home on the web!

I'm John Egan,

A content marketing strategist, writer, editor and blogger in Austin, Texas.

Since 2010, I’ve built successful content marketing programs at three companies: Bankrate Insurance, SpareFoot and LawnStarter. Today, I help a variety of businesses achieve their content marketing goals.

Among the businesses that have benefited from my content-crafting skills and knowledge are National Real Estate Investor, CultureMap, Bankrate.com, CreditCards.com, Vitacost.com, Self Lender, LendingTree, Credit Karma, PolicyGenius, Pulsepoint, Convey, Eucalypt Media, Muck Rack and the Urban Land Institute.

Before diving into content marketing, I spent a number of years as a reporter and editor at several newspapers, including seven years as editor and managing editor at the Austin Business Journal. I earned a bachelor’s degree in journalism from the University of Kansas (Rock Chalk, Jayhawk!) and a master’s degree in communications from Southern New Hampshire University (sorry, I don’t know their chant).

Great Writing Matters

What Clients Say

I have worked with John both as an editor of my work and as an editor of his. In both scenarios, John has shown himself to be the consummate colleague. As a writer, John has a blazingly fast turnaround and is great at providing updates as needed. He is a seasoned professional who knows how to get the job done.
Al Harris
Web Editor, Sparefoot
Over the past five years, I’ve had the opportunity to work with John on projects spanning several verticals. Regardless of topic, he delivers well-researched content that’s both engaging and informative. Even under tight deadlines or difficult situations, his writing is clean, precise, and adaptable to the needs of the client. I’ve worked with many writers, but John is always a first choice when I need content produced.
Stacia Rogan
Former freelance-editor, PulsePoint

John's Experience

HOW CONTENT MARKETING FOUND ME

A Background in Journalism

Fresh out of journalism school at the University of Kansas, I worked for a small-ish daily newspaper in Jefferson City, the state capital of Missouri. During most of my tenure there, I tracked down news revolving around state government, including the governor’s office and the Missouri House of Representatives. That experience helped put me at ease with comprehending complicated subjects, interviewing high-profile people and digging for details.

With an editor's eye

After a long stint in Jefferson City, I moved to the “big city” — St. Louis. There, I worked as a copy editor for a midsize daily newspaper and the St. Louis Business Journal. In those two positions, I honed my copy-editing skills. To this day, I’m a stickler for AP Style.

And a strategic approach

The copy-editing job at the St. Louis Business Journal was the launchpad for my next two positions — managing editor and editor of the Austin Business Journal. For almost seven years, I helped direct the editorial strategy there; at various times, I handled online news coverage, special sections, small business coverage and other responsibilities. The Austin Business Journal afforded me the opportunity to earn sort of a mini-MBA, leading to my ever-growing knowledge of and interest in business journalism.

I Then Set off on two tracks

Armed with all of that journalism know-how, I then set off on two tracks: freelance writing and content marketing.

On any given day, you’ll find me developing a guide about finances for newlyweds, putting together a blog post about data centers, drafting a press release about a multimillion-dollar business deal, researching the latest diet trends or quizzing a CEO.

And Became Content Marketing Chief

As the content marketing chief at three companies: Bankrate Insurance, self-storage marketplace SpareFoot and lawn care provider LawnStarter, I developed and executed results-oriented, award-winning content marketing strategies that were tailored to various audiences.

Today, I apply that experience to the consulting work I carry out on behalf of content marketing clients, whether we’re brainstorming infographic concepts or coming up with editorial calendars.

WORK WITH JOHN

A Quick Look At My Work:

Insurance for Thanksgiving Fails

Forbes Advisor

How to Pay For a Funeral

Experian

How much should you spend on a wedding gift?

Experian

Rideshare Insurance for Uber & Lyft Drivers

Forbes Advisor

Credit karma Guide to Budgeting

Credit Karma

The Hidden Risk of Subprime Auto Loans

Credit Karma

Credit Karma Guide to Finances for Newlyweds

Credit Karma

Guide to LGBTQ Finances: You Can Live A Richer Life

CreditCards.com

Let's work together

Equipped with the multifaceted experience and expertise you just read about, I’ve got the well-sharpened tools to nail down content marketing strategy, blog posts, e-books, case studies, PR strategy and so much more for your organization.

WORK WITH JOHN