Hello and welcome to my home on the web!
I'm John Egan,
A content marketing strategist, writer, editor and blogger in Austin, Texas.
Since 2010, I’ve built successful content marketing programs at three companies: Bankrate Insurance, SpareFoot and LawnStarter. Today, I help a variety of businesses achieve their content marketing goals.
Among the businesses that have benefited from my content-crafting skills and knowledge are National Real Estate Investor, CultureMap, Bankrate.com, CreditCards.com, Vitacost.com, Self Lender, LendingTree, Credit Karma, PolicyGenius, Pulsepoint, Convey, Eucalypt Media, Muck Rack and the Urban Land Institute.
Before diving into content marketing, I spent a number of years as a reporter and editor at several newspapers, including seven years as editor and managing editor at the Austin Business Journal. I earned a bachelor’s degree in journalism from the University of Kansas (Rock Chalk, Jayhawk!) and a master’s degree in communications from Southern New Hampshire University (sorry, I don’t know their chant).
Great Writing Matters
What Clients Say
HOW CONTENT MARKETING FOUND ME
A Background in Journalism
Fresh out of journalism school at the University of Kansas, I worked for a small-ish daily newspaper in Jefferson City, the state capital of Missouri. During most of my tenure there, I tracked down news revolving around state government, including the governor’s office and the Missouri House of Representatives. That experience helped put me at ease with comprehending complicated subjects, interviewing high-profile people and digging for details.
With an editor's eye
After a long stint in Jefferson City, I moved to the “big city” — St. Louis. There, I worked as a copy editor for a midsize daily newspaper and the St. Louis Business Journal. In those two positions, I honed my copy-editing skills. To this day, I’m a stickler for AP Style.
And a strategic approach
The copy-editing job at the St. Louis Business Journal was the launchpad for my next two positions — managing editor and editor of the Austin Business Journal. For almost seven years, I helped direct the editorial strategy there; at various times, I handled online news coverage, special sections, small business coverage and other responsibilities. The Austin Business Journal afforded me the opportunity to earn sort of a mini-MBA, leading to my ever-growing knowledge of and interest in business journalism.
I Then Set off on two tracks
Armed with all of that journalism know-how, I then set off on two tracks: freelance writing and content marketing.
On any given day, you’ll find me developing a guide about finances for newlyweds, putting together a blog post about data centers, drafting a press release about a multimillion-dollar business deal, researching the latest diet trends or quizzing a CEO.
And Became Content Marketing Chief
As the content marketing chief at three companies: Bankrate Insurance, self-storage marketplace SpareFoot and lawn care provider LawnStarter, I developed and executed results-oriented, award-winning content marketing strategies that were tailored to various audiences.
Today, I apply that experience to the consulting work I carry out on behalf of content marketing clients, whether we’re brainstorming infographic concepts or coming up with editorial calendars.