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Content Marketing: How to Do More With Less
Ugh! You’re tasked with producing top-notch content as part of your brand’s content marketing. Maybe it’s blog posts or videos or social media posts, or a mix of content types. Whatever kind of content you’re dealing with, the job of generating content can feel daunting. It doesn’t have to be daunting, though. In fact, content
Imposter Syndrome: How to Combat It
Do you have imposter syndrome? At one time or another, you’ve probably experienced it. I certainly have. Most recently, imposter syndrome visited me — or haunted me? — when I released my first book, The Stripped-Down Guide to Content Marketing, in November 2022. It’s not that I doubted my writing talents; I’ve been a professional writer for
26% of Americans Would Rather Visit the Dentist Than Create a Budget
As the coronavirus pandemic continues to assault the economy, nearly two-thirds (65%) of Americans fear not having enough money for the future, a new survey shows. Conducted by Jayhawk Media, a media company that produces content about personal finance and other subjects and publishes tips about money management via the Monday’s Money Medicine newsletter, the
Austin shoots to No. 1 on list of world’s best cities for freelancers
If you were asked what the freelancing capital of the world is, what would your guess be? New York City? San Francisco? London? According to a ranking from Carphone Warehouse, a London-based retailer of mobile phones, the answer is … Austin, Texas (where I’ve lived since 1999). Austin sits atop the company’s list of the world’s best
Are you guilty of not measuring the performance of your content?
Can you imagine hiring a sales rep and not measuring his or her performance? If you don’t, how do you know whether the sales rep is succeeding or failing? The same reliance on measurement should be applied to content marketing. But, sadly, that’s not always the case. Some marketers don’t measure up A new survey
Survey suggests your brand is suffering from crappy content
Anyone who knows me has heard me rant about crappy content online. Awful content — blog posts, infographics, videos and so forth — can damage or destroy a brand’s reputation. Unfortunately, crappy content keeps swirling around the internet, like the space junk that floats around our planet. For some brands, the culprit is cheaply produced
CATEGORY
CONTENT MARKETING
Content Marketing: How to Do More With Less
Ugh! You’re tasked with producing top-notch content as part of your brand’s content marketing. Maybe it’s blog posts or videos or social media posts, or a mix of content types. Whatever kind of content you’re dealing with, the job of generating content can feel daunting. It doesn’t have to be daunting, though. In fact, content
Are you guilty of not measuring the performance of your content?
Can you imagine hiring a sales rep and not measuring his or her performance? If you don’t, how do you know whether the sales rep is succeeding or failing? The same reliance on measurement should be applied to content marketing. But, sadly, that’s not always the case. Some marketers don’t measure up A new survey
Survey suggests your brand is suffering from crappy content
Anyone who knows me has heard me rant about crappy content online. Awful content — blog posts, infographics, videos and so forth — can damage or destroy a brand’s reputation. Unfortunately, crappy content keeps swirling around the internet, like the space junk that floats around our planet. For some brands, the culprit is cheaply produced
CATEGORY
FREELANCING
Imposter Syndrome: How to Combat It
Do you have imposter syndrome? At one time or another, you’ve probably experienced it. I certainly have. Most recently, imposter syndrome visited me — or haunted me? — when I released my first book, The Stripped-Down Guide to Content Marketing, in November 2022. It’s not that I doubted my writing talents; I’ve been a professional writer for
Austin shoots to No. 1 on list of world’s best cities for freelancers
If you were asked what the freelancing capital of the world is, what would your guess be? New York City? San Francisco? London? According to a ranking from Carphone Warehouse, a London-based retailer of mobile phones, the answer is … Austin, Texas (where I’ve lived since 1999). Austin sits atop the company’s list of the world’s best
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CATEGORIES
PR & Personal Finance
26% of Americans Would Rather Visit the Dentist Than Create a Budget
As the coronavirus pandemic continues to assault the economy, nearly two-thirds (65%) of Americans fear not having enough money for the future, a new survey shows. Conducted by Jayhawk Media, a media company that produces content about personal finance and other subjects and publishes tips about money management via the Monday’s Money Medicine newsletter, the
Where’s the beef? Right here in this well-done press release
We’ve likely all seen the yearly press release from airports: Our passenger traffic went up 6 percent last year. Our passenger traffic last year set a record. Blah, blah, blah. No one can blame the airports for putting out these press releases. After all, folks do want to know whether airport traffic is taking off